Kerstin Denzler knows what real entrepreneurship feels like. She doesn’t just run effektiv Druck+Veredelung, she lives it. Based in the Franconia region of Germany, Kerstin is the managing director of a specialist print shop for high-end print products and packaging, founded by her grandfather in the 1960s. Today, she leads the company in its third generation with a team of five employees, a clear sense of direction, and a website that gives her the freedom and flexibility to present her business professionally online.
She is also actively involved as a board member of the Bavarian Printing and Media Association (VDMB) and the Fürth Chamber of Commerce committee (IHK Gremium).
with the Red Rot Design Award.
From idea to product: powered by expertise, trust, and passion
For Kerstin, it’s never just about paper, colors, or foil: it’s about building trust through collaboration. Many of her clients come in with initial ideas or design concepts. Kerstin and her team bring the technical know-how, hands-on experience, and a keen sense of what’s feasible.
“The best projects happen when everyone meets at eye level – when each person brings their expertise to the table and there’s mutual trust. The client brings the idea, we contribute the technical expertise, and together, we turn it into something special.”
This holistic, solution-oriented approach is close to Kerstin’s heart. From paper selection and finishing techniques to budget guidance, she supports her clients from the first concept to the final product. And even when bureaucracy or complex custom requests pose a challenge, she thrives on creative problem-solving — even if it sometimes takes a bit of improvisation. Especially when unusual materials meet bold ideas, one thing becomes clear: problem-solving expertise is what counts.
Being self-employed means being in the driver’s seat
What does Kerstin value most about being self-employed? Having the freedom to make her own decisions. This mindset has shaped her, and it helps her act quickly and confidently in her business. When her old website no longer reflected her company, she looked for a solution that was intuitive and easy to manage – without any technical background. With Jimdo, she found exactly what she needed.
“I still celebrate the decision to build our website with Jimdo. We can update content anytime, which is incredibly valuable, especially for seasonal products. For a small team like ours, this kind of flexibility is priceless.”
Start your own digital presence now:
A website that evolves with the business
Today, Kerstin uses her Jimdo website as a professional digital business card. It showcases recent projects, explains her services, and offers a free video consultation that can easily be scheduled via an integrated booking tool. Looking ahead, she wants to generate more direct inquiries through her website. To support this, she plans to use Jimdo’s built-in statistics tools more actively, allowing her to better understand visitor behavior and gradually optimize the structure of her site.
AI is already part of her routine
Even after more than 15 years as an entrepreneur, Kerstin stays curious and open to innovation. Artificial Intelligence? She’s already using it. Whether it’s for complex situations at the customs, presentation ideas, or getting up to speed on a social media post, tools like ChatGPT and Gemini have become reliable, time-saving companions in her daily business routine.
Visibility through personality and networking
Even without a traditional sales force, Kerstin manages to stay visible and consistently generate referrals. With a strong sense for content, design, and audience, she runs her social media channels with authenticity, appears as a speaker at industry events, and continues to strategically grow her network.
Kerstin didn’t just take over a print shop from her parents, she transformed it. She modernized the business, built up its digital presence, and infused it with her own personality and vision. Her story shows: You don’t have to be loud to be seen. You just need the courage to follow your own path, and the right tools and people by your side.
Kerstin’s tips for your self-employment journey
Make decisions
“As a self-employed person, I don’t waste time overthinking – I just make decisions. Even if one turns out to be the wrong one, there are always plenty of good ones too. And that’s still better than not deciding at all.”
Stay authentic
“I’ve learned how important it is not to bend yourself out of shape, but to stay true to your own path. Authenticity pays off, especially when you fully stand behind what you do.”
Build your network
“I can truly recommend networking to anyone. You need to enjoy it a bit – but if it suits your personality, it’s a real asset.”
Your self-employment doesn’t need a big team, just the right tools
Whether you’re part of a long-standing family business or just starting out on your own, Jimdo gives you everything you need to work visibly, securely, and independently. From a legally compliant website to built-in SEO features and flexible content editing – we’ve got your back.