{"id":5055,"date":"2019-06-18T15:56:18","date_gmt":"2019-06-18T13:56:18","guid":{"rendered":"https:\/\/www.jimdo-stable-staging.com/blog\/?p=5055"},"modified":"2021-02-09T18:21:50","modified_gmt":"2021-02-09T16:21:50","slug":"pricing-page","status":"publish","type":"post","link":"https:\/\/www.jimdo-stable-staging.com/blog\/pricing-page\/","title":{"rendered":"How to Create a Pricing Page for Your Website"},"content":{"rendered":"\n<p>Your pricing page is more than a list of figures. Almost every potential customer will visit it to compare your products so they can decide what to buy. They want to know if your site offers what they need and if they can afford it.<\/p>\n\n\n\n<p>As a business owner, you already have all the information your customers need. You know your products and your prices. And you probably know what\u2019s important to customers who buy from you, too.<\/p>\n\n\n\n<p>Now you need to organize that information for your visitors. In this article, we\u2019ll show you how to create a pricing page that\u2019ll support your customers at every stage of the buying process.<\/p>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_83 counter-flat ez-toc-counter ez-toc-custom ez-toc-container-direction\">\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/www.jimdo-stable-staging.com/blog\/pricing-page\/#How_do_customers_buy_a_product\" >How do customers buy a product?<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/www.jimdo-stable-staging.com/blog\/pricing-page\/#How_to_design_a_pricing_page_for_every_customer\" >How to design a pricing page for every customer<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/www.jimdo-stable-staging.com/blog\/pricing-page\/#How_to_optimize_your_pricing_page\" >How to optimize your pricing page<\/a><\/li><li class='ez-toc-page-1'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/www.jimdo-stable-staging.com/blog\/pricing-page\/#Pricing_page_checklist\" >Pricing page checklist<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_do_customers_buy_a_product\"><\/span>How do customers buy a product?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>How do people choose the right product? Most customers start by browsing. They look at different products from various companies until they have a good picture of what their options are. Once they do, they\u2019ll look at a few in more detail. Those details help them decide what to buy and where from.<\/p>\n\n\n\n<p>Do you like asking companies about their prices? What information do you expect from them? Many customers assume that they\u2019ll be hit with a sales pitch when they ask about pricing. Or that the company will always push their most expensive option. By laying-out prices clearly, on your website, you\u2019ll give customers all the information they need to make a confident decision.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">What info do buyers need throughout the buying process?<\/h3>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Browsing customers<\/strong> want an <strong>overview<\/strong> of all products. They want to know if you offer what they need and which options will work for them. You can help them along by providing a clear name and <a href=\"https:\/\/www.jimdo-stable-staging.com/blog\/how-to-write-good-product-descriptions-for-online-store\/\">brief description of each product<\/a>.<\/li><li><strong>Choosing customers<\/strong> want to <strong>compare product details<\/strong>. They want to know why one product is different from another and which matches their wants, so they can choose the best one. You can help them by including <strong>product details, customer reviews, and recommendations.<\/strong><\/li><li><strong>Buying customers<\/strong> want to <strong>compare your offer<\/strong> with those from other companies. They look for a clear description of what they\u2019ll get for their money, so they know they\u2019re getting a good deal. You can help them by clearly stating <strong>what\u2019s included in each offer and how much it costs.<\/strong><\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_design_a_pricing_page_for_every_customer\"><\/span>How to design a pricing page for every customer<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Customers may visit your pricing page several times, with different intentions each time. In this section, we\u2019ll explain how to make your pricing page useful for customers at any stage of the process. You\u2019ll want to look at the number of products you sell, what details are most important, and how customers make their final decision.<\/p>\n\n\n\n<p>There are lots of pricing page templates you can use to design your page. Which one is the best for your business? It depends on what you offer. Here are some examples:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Pricing table<\/h3>\n\n\n\n<p>A pricing table makes it easy to compare different products. Customers can easily see what features come with each product. As they go through the pricing table, they\u2019ll build their own pros and cons list for each option. Now they\u2019re almost ready to buy.<\/p>\n\n\n\n<p>Columns are the clearest way to arrange this information. Give each feature it\u2019s own row, so customers can compare products easily.<\/p>\n\n\n\n<p><strong>Remember:<\/strong> if customers visit your site on a small screen, like a mobile or tablet, your columns will be displayed one below the other instead of side by side. To make sure your pricing table looks good on mobile, keep all information about one product in one column.<\/p>\n\n\n\n<div class=\"wp-block-image img-screenshot wp-image-5057 size-full\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"969\" src=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_table_-_guest_house.png?resize=2048%2C969&#038;ssl=1\" alt=\"Pricing table on a website\" class=\"wp-image-5057\" srcset=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_table_-_guest_house.png?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_table_-_guest_house.png?resize=300%2C142&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_table_-_guest_house.png?resize=1024%2C485&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_table_-_guest_house.png?resize=1536%2C727&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_table_-_guest_house.png?resize=714%2C338&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Example of a pricing page using a table.<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>When to use it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When you have only a few products.<\/li><li>When each product has several important details.<\/li><\/ul>\n\n\n\n<p><strong>Overview for browsing customers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use product names as headings.<\/li><li>Include a short description customers can read without scrolling.<\/li><\/ul>\n\n\n\n<p><strong>Details for choosing customers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Summarize important details.<\/li><li>Include links to product pages.<\/li><\/ul>\n\n\n\n<p><strong>Offers for buying customers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Show prices with a clear currency sign and mention any additional costs.<\/li><li>For every feature, indicate if it\u2019s included in a product.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">2. Pricing menu<\/h3>\n\n\n\n<p>A pricing menu is a structured way to display lots of products. If customers are familiar with certain details, you don\u2019t need to explain them. For example, \u201cWaterproof up to 50 meters\u201d or \u201cBatteries included\u201d don\u2019t require further details.<\/p>\n\n\n\n<p>With Jimdo\u2019s List Block, you can give customers extra information in an expanding panel. They can quickly scan all the products in your pricing menu, then click on products they\u2019re interested in to read more.<\/p>\n\n\n\n<p>If you use a pricing menu, you might not need individual product pages. Or, another option is to keep your product pages and include a pricing menu on each one.<\/p>\n\n\n\n<div class=\"wp-block-image img-screenshot wp-image-5058 size-full\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"920\" src=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_menu_-_bicycle_repair_shop.png?resize=2048%2C920&#038;ssl=1\" alt=\"Pricing menu on a website\" class=\"wp-image-5058\" srcset=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_menu_-_bicycle_repair_shop.png?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_menu_-_bicycle_repair_shop.png?resize=300%2C135&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_menu_-_bicycle_repair_shop.png?resize=1024%2C460&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_menu_-_bicycle_repair_shop.png?resize=1536%2C690&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_menu_-_bicycle_repair_shop.png?resize=714%2C321&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Example of a pricing page using a menu.<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>When to use it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When you have several products to show.<\/li><li>When you don\u2019t need to describe each product in detail.<\/li><\/ul>\n\n\n\n<p><strong>Overview for browsing customers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep names and descriptions very short.<\/li><li>Use plenty of empty space around product names so customers aren\u2019t distracted.<\/li><\/ul>\n\n\n\n<p><strong>Details for choosing customers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use names customers are familiar with.<\/li><li>Use lists instead of full descriptions.<\/li><\/ul>\n\n\n\n<p><strong>Offers for buying customers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Keep price info clear and simple.<\/li><li>Keep related products close together for comparison.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">3. Pricing slider<\/h3>\n\n\n\n<p>Having the lights on your car repaired is a necessity. Treating yourself and your friends to wine tasting is a luxury (well, most of the time!). You know that feeling you get when you snap up a luxury product when it\u2019s on offer? That triumph plays a big role in your decision to buy. Customers don\u2019t just buy a product or service, they buy the feeling that purchase promises them.<\/p>\n\n\n\n<p>By using a pricing slider, you can combine factual information with images that evoke emotion. Images appear one at a time, so it takes a bit longer to see all products on offer. But every product gets a chance to make an emotional impact.<\/p>\n\n\n\n<p>A pricing slider can also be a great addition to other types of pricing pages. You can use it to highlight certain products and bring them to your visitors\u2019 attention.<\/p>\n\n\n\n<div class=\"wp-block-image img-screenshot wp-image-5059 size-full\"><figure class=\"aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"959\" src=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_slider_-_wine_tasting.jpg?resize=2048%2C959&#038;ssl=1\" alt=\"Pricing page slider on website.\" class=\"wp-image-5059\" srcset=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_slider_-_wine_tasting.jpg?w=2048&amp;ssl=1 2048w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_slider_-_wine_tasting.jpg?resize=300%2C141&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_slider_-_wine_tasting.jpg?resize=1024%2C480&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_slider_-_wine_tasting.jpg?resize=1536%2C719&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/06\/Pricing_slider_-_wine_tasting.jpg?resize=714%2C334&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption>Example of a pricing page using a slider.<\/figcaption><\/figure><\/div>\n\n\n\n<p><strong>When to use it:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>When the decision to buy is more emotional than rational.<\/li><li>When you have images that make an emotional impact.<\/li><\/ul>\n\n\n\n<p><strong>Overview for browsing customers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Use very short titles.<\/li><li>Use images that show how your product makes buyers feel.<\/li><\/ul>\n\n\n\n<p><strong>Details for choosing customers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Highlight one or two details in the image.<\/li><li>Include links to detailed product pages.<\/li><\/ul>\n\n\n\n<p><strong>Offers for buying customers:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Show the price in each image tile.<\/li><li>Include a <a href=\"https:\/\/www.jimdo-stable-staging.com/blog\/create-better-calls-to-action\/\">call-to-action button<\/a> in your slider like \u201cBuy Now\u201d or \u201cAdd to Cart.\u201d<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"How_to_optimize_your_pricing_page\"><\/span>How to optimize your pricing page<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Your pricing page helps customers decide to buy from you. They can make a confident choice because your descriptions and images tell them everything they need to know. What else can you do to influence their buying decision?<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Highlight products to encourage buyers<\/h3>\n\n\n\n<p>You\u2019ve probably seen companies use this technique before. They make one product stand-out on their pricing page. Customers pay more attention to it and are more likely to buy it.<\/p>\n\n\n\n<p>You can highlight a product by:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Adding a text like \u201cPopular!\u201d or \u201cBestseller!\u201d<\/strong> beside it in your pricing table or menu.<\/li><li><strong>Showing the product earlier in your slider<\/strong> or by using a different image-style.<\/li><\/ul>\n\n\n\n<h3 class=\"wp-block-heading\">Special offers<\/h3>\n\n\n\n<p>Once they hit the buying phase, your customers are looking for the best deal. You can boost your \u201cdeal appeal\u201d by adding more value or by lowering the price.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Adding value:<\/strong> \u201cFree fruit smoothie with every summer yoga session!\u201d<\/li><li><strong>Lowering the price:<\/strong> \u201c5% discount on every summer yoga session!\u201d<\/li><\/ul>\n\n\n\n<p>This works especially well if there\u2019s a chance customers will miss a deal if they don\u2019t buy in time. This feeling of urgency encourages people to order because they\u2019ll get a better deal now than if they wait \u2018til next week. Introducing an availability or time limit is a good way to win a customer before your competitors.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Availability limit:<\/strong> \u201cFirst 15 buyers get a free fruit smoothie after every session!\u201d<\/li><li><strong>Time limit:<\/strong> \u201cBook today and get a 5% discount on your summer yoga block!\u201d<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"Pricing_page_checklist\"><\/span>Pricing page checklist<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The best pricing pages combine:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>A structured overview, important details, and clear offers.<\/strong> This helps visitors browse, choose or buy.<\/li><li><strong>A design that fits the number of products<\/strong>, the level of detail customers want, and the way your customers decide to buy. This can be a pricing menu, table, or slider.<\/li><li><strong>An irresistible deal.<\/strong> You can make your deal more appealing by highlighting a product or including a special offer.<\/li><\/ul>\n\n\n\n<p>A good pricing page can make a big difference to your website and your business. It\u2019s full of useful information and it shows visitors that you understand what matters to your customers. Clear pricing will also help you attract the right kind of customers and filter out people who aren\u2019t your target market or shopping in your price bracket. Saving everyone time!<\/p>\n\n\n\n<hr class=\"wp-block-separator\"\/>\n\n\n\n<p>If you haven\u2019t added pricing page to your site yet, this is the perfect chance to create one. Follow these pricing page best practices and let us know how you get on!<\/p>\n\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Want people to browse, click, and buy your products? Clear pricing helps them do that. Design your own pricing page with these top examples!<\/p>\n","protected":false},"author":2,"featured_media":5056,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[109],"tags":[129,117,122,121],"class_list":["post-5055","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-how-to","tag-marketing","tag-online-store","tag-small-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Boost Your Sales with Pricing Page Best Practices | Jimdo<\/title>\n<meta name=\"description\" content=\"Want people to browse, click, and buy your products? Clear pricing will help them do that. Design your own irresistible pricing page with these examples!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimdo-stable-staging.com/blog\/pricing-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Boost Your Sales with Pricing Page Best Practices | Jimdo\" \/>\n<meta property=\"og:description\" content=\"Want people to browse, click, and buy your products? Clear pricing will help them do that. 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