{"id":5245,"date":"2019-11-22T18:09:30","date_gmt":"2019-11-22T16:09:30","guid":{"rendered":"https:\/\/www.jimdo-stable-staging.com/blog\/?p=5245"},"modified":"2020-10-02T09:10:23","modified_gmt":"2020-10-02T07:10:23","slug":"how-to-define-your-brand-tone-of-voice-in-4-steps","status":"publish","type":"post","link":"https:\/\/www.jimdo-stable-staging.com/blog\/how-to-define-your-brand-tone-of-voice-in-4-steps\/","title":{"rendered":"How to Define Your Brand Tone of Voice in 4 Steps"},"content":{"rendered":"

When you run your own business, your tone of voice reflects who you are and helps you connect with the right customers. To do this, it needs to stay consistent across your website, social media profiles, emails, product descriptions\u2014everywhere you interact with your customers.<\/p>\n

Pssst\u2014you already have a brand voice<\/h2>\n

Even if you don\u2019t know it yet, your company already has a voice and tone all of its own\u2014yours! Because your company is a reflection of you. Your values, the way you talk, and the words you use. Well, that\u2019s hard work done. Now for the fun part!<\/p>\n

In this post, we share four tone of voice exercises that will help you perfect your brand voice so it clicks with your customers:<\/p>\n

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  1. Imagine your business is a person<\/span><\/li>\n
  2. Write a \u201cWe\u2019re this, but not that\u201d list<\/span><\/li>\n
  3. Create a style checklist<\/span><\/li>\n
  4. Give your words some tempo<\/span><\/li>\n<\/ol>\n

    When we\u2019re done, you\u2019ll be able to:<\/span><\/p>\n