{"id":5274,"date":"2020-01-14T06:00:08","date_gmt":"2020-01-14T04:00:08","guid":{"rendered":"https:\/\/www.jimdo-stable-staging.com/blog\/?p=5274"},"modified":"2021-10-26T11:20:32","modified_gmt":"2021-10-26T09:20:32","slug":"404-page","status":"publish","type":"post","link":"https:\/\/www.jimdo-stable-staging.com/blog\/404-page\/","title":{"rendered":"How to Fix Your 404 Page to Make Visitors Happy"},"content":{"rendered":"<p>Sometimes visitors try to visit a page on your website that doesn&#8217;t exist. They may have made a typo in the URL or clicked an outdated link.<\/p>\n<p>Every website is prepared for that. Your site will recognize it as \u201cError 404: Page Not Found\u201d. Your website will show a 404 page, explaining what happened.<\/p>\n<p>Case closed, right? Well, not really. Your visitor still didn&#8217;t find the page they were looking for. If your 404 page only says &#8220;Page not found,&#8221; they&#8217;ll probably just leave. What if you could instead make a 404 page that helps people feel welcome, gets them to the right place, or even makes them smile? You&#8217;ll make a better impression, and <a href=\"https:\/\/www.jimdo-stable-staging.com/blog\/customer-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve the overall customer journey<\/a>.<\/p>\n<p>Let&#8217;s take a look at some ideas for what to write on a 404 page, some examples, and we&#8217;ll also show you how to edit your own 404 page to fit your brand.<\/p>\n<h2>An error page shows how you deal with errors<\/h2>\n<p>You know in advance that anyone who sees your 404 page is having a &#8220;bad&#8221; experience (even a very small one). Use this as a chance to show how your company responds when things go wrong.<\/p>\n<p>The text on a 404 page is usually short and to the point. The <a href=\"https:\/\/www.jimdo-stable-staging.com/blog\/how-to-define-your-brand-tone-of-voice-in-4-steps\/\">tone of voice is what makes the difference<\/a>.<\/p>\n<h2>What do you write on a 404 page?<\/h2>\n<ul>\n<li><strong>Explain what happened:<\/strong> Make sure your visitor understands why they see this page instead of the one they were expecting. Most websites use a variation on a standard sentence like:<br \/>\u201cThis page could not be found.\u201d or &#8220;Oops, this page doesn&#8217;t exist&#8221;.<\/li>\n<li><strong>Suggest interesting pages:<\/strong> Now that this visitor is on your website, you can suggest a few pages on your site that they might want to visit instead. That way <a href=\"https:\/\/www.jimdo-stable-staging.com/blog\/website-bounce-rate-how-to-keep-visitors\/\" target=\"_blank\" rel=\"noopener noreferrer\">they won&#8217;t bounce somewhere else<\/a>.<\/li>\n<\/ul>\n<h2>Good examples of 404 pages<\/h2>\n<p>Here are some examples of 404 pages that go beyond the standard error message:<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-screenshot aligncenter wp-image-5275 size-full\" src=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-problemsolving.png?resize=1903%2C903&#038;ssl=1\" alt=\"Example 404 page aimed at problem solving\" width=\"1903\" height=\"903\" srcset=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-problemsolving.png?w=1903&amp;ssl=1 1903w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-problemsolving.png?resize=300%2C142&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-problemsolving.png?resize=1024%2C486&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-problemsolving.png?resize=1536%2C729&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-problemsolving.png?resize=714%2C339&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><strong>Problem-solving<\/strong><br \/>Ask people to tell you how they landed on your 404 page. You learn about outdated links and show that your company actively tries to fix errors.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-screenshot aligncenter wp-image-5276 size-full\" src=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/funny-404-page.png?resize=1903%2C903&#038;ssl=1\" alt=\"Funny 404 page\" width=\"1903\" height=\"903\" srcset=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/funny-404-page.png?w=1903&amp;ssl=1 1903w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/funny-404-page.png?resize=300%2C142&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/funny-404-page.png?resize=1024%2C486&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/funny-404-page.png?resize=1536%2C729&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/funny-404-page.png?resize=714%2C339&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>Funny<\/strong><br \/>Not finding the page you want is disappointing. But a funny 404 page can bring an unexpected smile to your visitor.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-screenshot aligncenter wp-image-5277 size-full\" src=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-sales.png?resize=1903%2C903&#038;ssl=1\" alt=\"Example 404 page suggesting content\" width=\"1903\" height=\"903\" srcset=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-sales.png?w=1903&amp;ssl=1 1903w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-sales.png?resize=300%2C142&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-sales.png?resize=1024%2C486&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-sales.png?resize=1536%2C729&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-sales.png?resize=714%2C339&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>Helpful<\/strong><br \/>Put links on your 404 page to the most visited pages on your website. There is a good chance your visitor was actually looking for one of those.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-screenshot aligncenter wp-image-5278 size-full\" src=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404_social.jpg?resize=1886%2C885&#038;ssl=1\" alt=\"404 page with social media\" width=\"1886\" height=\"885\" srcset=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404_social.jpg?w=1886&amp;ssl=1 1886w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404_social.jpg?resize=300%2C141&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404_social.jpg?resize=1024%2C481&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404_social.jpg?resize=1536%2C721&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404_social.jpg?resize=714%2C335&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>Social<\/strong><br \/>Why not add a link to your social media or your contact page? Visitors can ask you their questions directly and you can use the interaction to make them forget about any bad experience.<\/p>\n<p>&nbsp;<\/p>\n<p><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-screenshot aligncenter wp-image-5279 size-full\" src=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-rewarding.png?resize=1903%2C903&#038;ssl=1\" alt=\"Example 404 page with discount\" width=\"1903\" height=\"903\" srcset=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-rewarding.png?w=1903&amp;ssl=1 1903w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-rewarding.png?resize=300%2C142&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-rewarding.png?resize=1024%2C486&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-rewarding.png?resize=1536%2C729&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/404-rewarding.png?resize=714%2C339&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p><strong>Rewarding<\/strong><br \/>Put a nice reward on your 404 page, like a free white paper or a discount for your online shop. Most people will find it by accident and will feel like they won. So much for a &#8216;bad experience&#8217;&#8230;<\/p>\n<h2>How to edit your 404 page<\/h2>\n<p>The 404 page on your Jimdo website comes with standard text, but you can also edit it yourself.<\/p>\n<figure id=\"attachment_5280\" aria-describedby=\"caption-attachment-5280\" style=\"width: 1903px\" class=\"wp-caption aligncenter\"><img data-recalc-dims=\"1\" loading=\"lazy\" decoding=\"async\" class=\"img-screenshot wp-image-5280 size-full\" src=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/standard_404_page.png?resize=1903%2C903&#038;ssl=1\" alt=\"standard 404 page in Jimdo Dolphin\" width=\"1903\" height=\"903\" srcset=\"https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/standard_404_page.png?w=1903&amp;ssl=1 1903w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/standard_404_page.png?resize=300%2C142&amp;ssl=1 300w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/standard_404_page.png?resize=1024%2C486&amp;ssl=1 1024w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/standard_404_page.png?resize=1536%2C729&amp;ssl=1 1536w, https:\/\/i0.wp.com\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/standard_404_page.png?resize=714%2C339&amp;ssl=1 714w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-5280\" class=\"wp-caption-text\">You can give the 404 page on your Jimdo website more character by updating this standard message.<\/figcaption><\/figure>\n<p>If you want to edit your 404 page to fit your company style more, you can do so via the settings:<\/p>\n<ul>\n<li>Go to <strong>Pages &gt; System Pages<\/strong><\/li>\n<li>Choose <strong>Page not found \/ 404<\/strong><\/li>\n<li>Edit the page like you would edit any other page on your website<\/li>\n<li>Publish your website<\/li>\n<\/ul>\n<h2>How to prevent 404 errors in the first place<\/h2>\n<p>Even if you have a great 404 page, it\u2019s better if your visitors never run into it at all. The most common reasons people reach a 404 page are broken links or mistyping the website address (URL).<\/p>\n<p>Here are some tricks to prevent \u2018page not found\u2019 errors:<\/p>\n<ul>\n<li><strong>Use simple, short URLs: <\/strong>They are are easier to type, so fewer visitors will make mistakes.<\/li>\n<li><strong>Use internal links<\/strong>: If you link to another page on your website, <a href=\"https:\/\/help.jimdo-dolphin.com\/hc\/en\/articles\/360000906926\">choose it from the list<\/a> instead of typing in the link manually. That way, if you ever change the address of the linked page, Dolphin will make sure the link keeps working.<\/li>\n<li><strong>Review your top referring pages<\/strong> \u2014 Your Statistics show you which other websites send you visitors. If a link on such a website is wrong or outdated, ask them to correct it.<\/li>\n<\/ul>\n<p>&#8212;<br \/>Every website has a 404 page. With a bit of thought you can use that page to give visitors a great first impression at a time when they least expect it. Use the design, tone of voice, and unique personality to show a confident website-owner who knows what to do, even if things go wrong.<\/p>\n\n\n<div class=\"wp-block-columns are-vertically-aligned-center post-cta has-white-background-color has-background is-layout-flex wp-container-core-columns-is-layout-0111f410 wp-block-columns-is-layout-flex\" style=\"padding-right:var(--wp--preset--spacing--50);padding-left:var(--wp--preset--spacing--50)\">\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:66.66%\">\n<h4 class=\"wp-block-heading\">Bring your business online with Jimdo.<\/h4>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-center is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:33.33%\">\n<div class=\"wp-block-group is-content-justification-right is-nowrap is-layout-flex wp-container-core-group-is-layout-17124a9a wp-block-group-is-layout-flex\">\n<div class=\"wp-block-button\"><a data-tracking=\"post_cta_create_website_signup\" class=\"wp-block-button__link\" href=\"https:\/\/register.jimdo.com\/\" target=\"_blank\" rel=\"noreferrer noopener\">Start Now<\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Your 404 page is more than just an error message. You can use it to showcase how professional your company acts when things go wrong.<\/p>\n","protected":false},"author":2,"featured_media":5281,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[109],"tags":[129,114,123],"class_list":["post-5274","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-how-to","tag-web-design","tag-website-examples"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Fix Your 404 Page to Make Visitors Happy - Jimdo<\/title>\n<meta name=\"description\" content=\"Your 404 page is more than just an error message. You can use it to showcase how professional your company acts when things go wrong.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.jimdo-stable-staging.com/blog\/404-page\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Fix Your 404 Page to Make Visitors Happy - Jimdo\" \/>\n<meta property=\"og:description\" content=\"Your 404 page is more than just an error message. You can use it to showcase how professional your company acts when things go wrong.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.jimdo-stable-staging.com/blog\/404-page\/\" \/>\n<meta property=\"og:site_name\" content=\"The Jimdo blog for small businesses\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-14T04:00:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-10-26T09:20:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.jimdo-stable-staging.com/blog\/wp-content\/uploads\/2019\/12\/page-not-found.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Jimdo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Jimdo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.jimdo-stable-staging.com/blog\\\/404-page\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo-stable-staging.com/blog\\\/404-page\\\/\"},\"author\":{\"name\":\"Jimdo\",\"@id\":\"https:\\\/\\\/www.jimdo-stable-staging.com/blog\\\/#\\\/schema\\\/person\\\/555d7b95204044216222b73d8efacc7d\"},\"headline\":\"How to Fix Your 404 Page to Make Visitors Happy\",\"datePublished\":\"2020-01-14T04:00:08+00:00\",\"dateModified\":\"2021-10-26T09:20:32+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo-stable-staging.com/blog\\\/404-page\\\/\"},\"wordCount\":773,\"publisher\":{\"@id\":\"https:\\\/\\\/www.jimdo-stable-staging.com/blog\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo-stable-staging.com/blog\\\/404-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo-stable-staging.com/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/page-not-found.jpg?fit=1200%2C600&ssl=1\",\"keywords\":[\"How To\",\"Web Design\",\"Website Examples\"],\"articleSection\":[\"Website Tips\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.jimdo-stable-staging.com/blog\\\/404-page\\\/\",\"url\":\"https:\\\/\\\/www.jimdo-stable-staging.com/blog\\\/404-page\\\/\",\"name\":\"How to Fix Your 404 Page to Make Visitors Happy - Jimdo\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.jimdo-stable-staging.com/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.jimdo-stable-staging.com/blog\\\/404-page\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.jimdo-stable-staging.com/blog\\\/404-page\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/i0.wp.com\\\/www.jimdo-stable-staging.com/blog\\\/wp-content\\\/uploads\\\/2019\\\/12\\\/page-not-found.jpg?fit=1200%2C600&ssl=1\",\"datePublished\":\"2020-01-14T04:00:08+00:00\",\"dateModified\":\"2021-10-26T09:20:32+00:00\",\"description\":\"Your 404 page is more than just an error message. 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